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Channel: Emerald Group Publishing Limited: International Journal of Pharmaceutical and Healthcare Marketing: Table of Contents
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A potpourri of patient perspectives in pharmaceutical and healthcare marketing

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The Strategic Pricing of Pharmaceuticals

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Changing paradigms in the long-term care market: Perspective of the...

AbstractPurpose – Long-term care is getting more attention these days due to its impact on the growth of overall healthcare cost. With the implementation of the Medicare Part D prescription drug plan,...

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Investigating the effects of cosmeceutical product advertising in beauty-care...

AbstractPurpose – In response to the rapid growth of the cosmeceutical industry, this study aims to investigate young female consumers' confidence in cosmeceuticals and the perceived competency of...

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Brand salience of OTC pharmaceuticals through package appearance

AbstractPurpose – The changing health care market is affecting consumers who are now expected to take greater responsibility for their health. Their means for doing this include purchasing...

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Users' preferred interactive e-health tools on hospital web sites

AbstractPurpose – Healthcare is becoming an important part of people's online content consumption, with people searching for information on diseases or medical problems, treatments or procedures,...

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Prescription drug request and denial

AbstractPurpose – Prescription drug requests and physician denial are important aspects of medical decision making, but little research has been done to identify factors linked to prescription drug...

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Changing paradigms in the long-term care market: Perspective of the...

AbstractPurpose – Long-term care is getting more attention these days due to its impact on the growth of overall healthcare cost. With the implementation of the Medicare Part D prescription drug plan,...

View Article


Investigating the effects of cosmeceutical product advertising in beauty-care...

AbstractPurpose – In response to the rapid growth of the cosmeceutical industry, this study aims to investigate young female consumers' confidence in cosmeceuticals and the perceived competency of...

View Article


Brand salience of OTC pharmaceuticals through package appearance

AbstractPurpose – The changing health care market is affecting consumers who are now expected to take greater responsibility for their health. Their means for doing this include purchasing...

View Article

Users' preferred interactive e-health tools on hospital web sites

AbstractPurpose – Healthcare is becoming an important part of people's online content consumption, with people searching for information on diseases or medical problems, treatments or procedures,...

View Article

Prescription drug request and denial

AbstractPurpose – Prescription drug requests and physician denial are important aspects of medical decision making, but little research has been done to identify factors linked to prescription drug...

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Advances in pharmaceutical marketing: theoretical and empirical foundations

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A study on the identification of factors affecting the life quality of breast...

AbstractPurpose– Breast cancer is a type of cancer affecting the health of women in many countries. The aim of this study is to determine the effect of breast cancer and its treatment procedures on the...

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Research on management issues in the pharmaceutical industry: a literature...

AbstractPurpose– This paper aims to present a review of literature to assess the progress of research on managerial issues in the pharmaceutical industry globally. Design/methodology/approach–...

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Contract research organizations: an industry analysis

AbstractPurpose– The aging of the population, high prevalence of chronic diseases, and increased need for evidence-based practice are factors that have boosted a high demand for clinical trials in the...

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Cognitive bias in salespersons in specialty drug selling of pharmaceutical...

AbstractPurpose– Specialty drug development is capital-intensive and represents a new era for the entire health ecosystem. This “newness” has resulted in below-par sales performance of these drugs....

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Which factors drive product sales in OTC markets?

AbstractPurpose– The purpose of this paper is to determine sales drivers for different OTC product categories. Design/methodology/approach– The study uses data from both consumer and retail panels,...

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2012 Awards for Excellence

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Healthcare Relationship Marketing: Strategy, Design, and Measurement

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